entirely too easy to get lost in all the metrics that we have on social media. People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially.
A good social media report should be concise and easy to digest. You e https://famemedia.vn want to showcase:
- A measurement of success.
- What’s working.
- What isn’t working.
- Where it’s working.
- How much value it’s bringing to the company.
Ideally, you break this down for each social media channel that you’re active on, since different tactics are going to yield different results across the various channels. You need to balance the findings against clearly defined goals. Getting 1 million likes is great. But if your goal is to increase sales and those 1 million likes don’t lead to sales, it’s suddenly not as impressive. If you don’t follow up your data and provide visibility into social media ROI (as mentioned in the fourth point), you risk losing all the work you’ve done to establish the program.
The more you can rely on visuals in these reports, the better. Charts are going to hold more meaning for people than a spreadsheet full of numbers. You want people to understand your reports as quickly as possible.