Being a Realtor is not like it used to be a few years ago. Now, in addition to being experts in marketing homes, we have to be highly skilled webmasters, too. My day job is marketing my listings, my night job is marketing my web site. I go from closing to copywriting, from public relations to page rank, from BPO’s to SEO. Why is this necessary? Well, its like this….

Secret # 1: Google must like you.

I depend on my web site for a constant supply of business. It works pretty well. People get to know us there, and they get to like us, and they are often motivated to call us for help in buying or selling a home. But before they can get to know us, and get to like us, Google has to get to know 離婚したくない場合の奥の手 us first. And Google has to like us.

Secret #2: Google only likes you if other people like you.

So how does Google know if other people like you? Well, if they like you, or at least respect you, they sometimes put a link on their site pointing to your site. Well, after a while, a lot of people figured out that they could pretend to be in love, and just exchange links. But, rumor has is that Google has caught on to these marriages of convenience. So now reciprocal links may not be a reliable way to show how well liked you are.

Secret #3: People might like you if you give them something.

This secret has been out for awhile. But what can we give people? Well, we can give them some content for their websites. Not everyone can create content for their websites. Some people are content challenged. These folks presumably go to places on the internet where content is offered for free, and help themselves. There is a thing called RSS – real simple syndication – a tool folks can download onto their websites. Under a headline like, “What’s New,” a stream of fresh real estate news, blogs and articles can flow through their site. Pretty good for a busy webmaster. Here is where we come in. We can supply this material in the form of articles. These articles have our name at the bottom, and a link pointing to our site. We get their unrequited love and one-way link – and that is a good sign that we are, indeed, popular.

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